The Rivalry Between Apple And Samsung - Clear Winner

 
   (Technewonline) The battle between Apple and Samsung is perhaps the war's most intensive media ink. And perhaps this is the fight takes place and material resources of the insiders. Neither of the two rival hardline opponent. But war is coming to an end, and yet in this war who calmly and wisely will be the winner. And until now leaning win big phone companies the apple logo.


   Everything began when Samsung announced the business results of the lackluster third quarter. Accordingly, Samsung's sales fell defeated, reduced to 20% drag reduction up to 49% profit. These are the worst numbers of Samsung in 2 years. The loss of market share in the smartphone intermediate and cheap phone in the hands of cheap products from China. Meanwhile, the phones Galaxy S5 and Galaxy Note 4 is expected to save the failed entirely.

   Part of the reason leading to disastrous Samsung is ignored by consumers Galaxy S5 and Note 4 to wait for the launch of the iPhone 6 and iPhone 6 Plus. In addition, due to changes in product structure - under which the Korean company primarily focused on mobile phones cheap and mid-range in Q3, led to a sharp decline in average selling prices (ASP) product. Further demand for wireless devices is quite weak in the third quarter as sales affect logic chips and OLED panels from Samsung which is also partly affect Samsung's sales in the third quarter.
The fight lasted too long between Galaxy and iPhone product line has come to an end. Photo: Internet

   Of course, conclusion Samsung losers from the drop in sales in Q3 seems far too early and unsatisfactory. But Samsung's recent actions have shown that they really have to make concessions Apple. Recently, the Korean phone company has announced two phones Galaxy A3 and A5, both mid-range segment has a metal outer shell. Both have very similar exterior design iPhone but a lot cheaper.

   This move shows that Samsung has admitted that competing with the iPhone in the high-end phones a lot harder than the attack on the mid-range price segment being the phone company from China dominated by quality phones with affordable price. This can boost sales of the Samsung back growth but it is also a blow to his self-esteem King Android operating system.

   During Stevens' Jobs, Apple away with the large screen design deeply influenced by the CEO position this late. He said that the iPhone just 3.5 or 4 inches is enough for so that customers can use them with one hand.

   In fact, this is Apple's big mistake. Customers really need a phone fight with the big screen and Apple have paid off in two years or more "watch" Samsung silver platter in this segment. Until 2013, Apple finally realized that the phone screen is great cause to promote sales. Therefore, in September the company launched the iPhone last 6 and 6 Plus and was quick to snatch customers from Samsung hands.

"Sales of high-end phones we have weakened somewhat.", Kim Hyun-joon, Senior Operator of the IT department and moblie Samsung has admitted as such.

   Apple concessions in the premium segment, Samsung back and lower midrange segment where the company has a product range Android cheaply and very diverse, they provide the majority of revenue for Samsung, but not very attractive profits lead. But trouble seems Samsung has yet to disengage, because firms are facing many emerging powers.

   Accordingly, the segment of mid-range and low being the phone manufacturer China torn by the ultra-cheap Android phones with unique design. Xioami As such, the company is making the phones utopia: with superior design but incredibly cheap.

   With that strategy, as many customers Xiaomi West must "flat eye eyes" while overcoming many opponents seeking to become the manufacturer of smartphones third largest in the world, while they are not selling phones in the West. In other words, while Samsung is trying to lead the premium segment phone with big screen, it gradually eats Xiaomi profitable low-end phone segment of the company.

   Ignore the battle with Apple, Samsung is working on a new war is not easy to predict in the segment of medium and low with phone manufacturers in China. Price and quality will determine the winners, losers.