(Technewonline) Apple - the company has helped music become a movement that has been widely successful transactions in the acquisition of Beats Electronics, a renowned brand in the field of music, with $ 3 billion.
The leader of Apple and Beats said, the two companies will work together to provide worldwide users more options to enjoy music. Beats brand will remain separate from Apple, and Apple will offer music services both online and headphones senior of Beats.
Apple officials said iTunes, which sells music, album and online radio services, will be provided in parallel with the music of Beats services and Dr. Dre - rapper - to work under the direction of Eddy Cue, the director of Apple's online services segment. With this agreement , and Mr.Iovine Dr.Dre - Beats founder in 2006 - officially joined the staff of Apple 's, including Angela Ahrendts, former executive director of the company page Burberry, and Paul Deneve, former executive director of the famous cosmetics company Yves Saint Laurent.
In an interview at the headquarters of Apple, Timothy D. Cook - CEO of Apple - repeatedly stressed, the talent of Dr. Dre and Iovine will have valuable contributions to the development of Apple . At the same time, he also praised the music of Beats services. " These guys are really special," Cook said, "It's like finding a grain of sand does exactly that on the beach, they really are the very rare and hard to find."
Under the agreement, Apple will pay $ 2.6 billion in cash - the numbers are not huge problems with cash than Apple's $ 150 billion - and the remaining $ 400 million will be paid in shares. The company hopes the deal will quickly be passed this year.
On the Apple side, the acquisition Beats be done in a few weeks, and was conducted in accordance with the familiar pattern. Apple has a history of acquiring technology companies external device, the device can be combined with future products in the company's online services.
And Beats satisfy these criteria. Apple declined to disclose plans to develop products company will perform with Beats, so it will take time for us to be able to see Apple specifies how this deals.
During that time, the question arises as to why Apple - a pioneering company in the field of digital music, to go buy a music company instead of expanding its product portfolio. The development of Apple 's iTunes Store are being affected negatively from other music companies like Spotify and Pandora - that allows users to listen to music for free ad-supported or paid registration.
Cook is considered the deal " does not need to think." He said, Apple has bought 27 companies from last year to now, but that does not mean Apple should definitely buy the company. He said, " Is Eddy team can build a service for users to register? Of course it does. But we may not need to build yourself up so 27 th. You do not have to build everything yourself . That's not what excites us, but it is the people, the service ".
In 2002, Steven P.Jobs, former CEO of Apple - who have lost three years ago , has convinced the record company started to sell their music online. It is a favorable time for Jobs because he then, Apple was still a small company, the competition today is not serious, and the makers are not like the music that users can owns songs by downloading them online . Mr. Jobs has provided the company recorded a music store online legal to sell their music, that's iTunes Store. Customers are allowed to purchase any of their favorite songs. The label initially rejected the offer, but in the end, Jobs had convinced them to agree.
ITunes Store has been operating in 2003 and are dominant digital music sales in the past decade . Apple revealed the company has sold 35 billion songs on iTunes and the iTunes Radio has 40 million listeners.
In a book on the iPod and iTunes " The Perfect Thing " by Steven Levy, Mr Jobs said: " When I first started modeling , the online music business is a disaster . No one has ever sold a song for 99 cents. Who had never even sold a song. We walked in, and we said, "We want to sell your songs. We also want to sell the album , we want to sell them to individuals. " And they think that death is the herald of the album. "
For many years, Mr. Jobs had ignored several suggestions from Apple in providing music subscription service because he said that customers do not want to rent the tracks. But today, the technology industry has made a drastic change. Smartphone, which is considered as an Internet -connected computer miniature, used by over half the world 's population.
Sourch(nytimes).
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