(Technewonline) BlackBerry shall sell his for a company that might never happen, but past rumors of the deal, we can see the favor of the people for this is not small.
After the unexpected Reuters published information on the discussions sale between the BlackBerry and Samsung tumultuary world of technology worldwide, BlackBerry and Samsung has officially negate, terminated all rumors.
The deal "contingency" cult opening took place in 2015 and ended in right quick for this one, but it is not worthless. It remains not only the value of all shares of the BlackBerry increased 30% then reduced 15%, but it also shows the attitude of the people on Wall Street and around the envisioned scenario: Samsung and BlackBerry in one house.
Yesterday, BlackBerry only denies meeting with Samsung not explicitly denied can "sell themselves", the Korean manufacturer is not at times expressed a desire to own Canadian phone company. So, for what that Samsung wants to buy the "ship coming sank " BlackBerry, and what if the deal come true?
Attempt by Samsung
Many people might think of the patents that are owned BlackBerry. This enterprise is difficult though, but they still have a lot of valuable things: giant warehouse patented, powerful mobile platform style with impressive hardware design. However, the most valuable thing for BlackBerry for Samsung probably only one: It is security.
In the consumer electronics market, Samsung or Apple is number 1, but in the enterprise market, they are nothing compared to the BlackBerry, it's all about security. November last year, Samsung had to cooperate with BlackBerry to integrated BlackBerry Enterprise Server 12 security platform into its KNOX, however this can not improve the look of the enterprise or government safety Samsung's Android as the operating system is the most underrated of security on mobile devices.
Meanwhile, their biggest rival Apple is clearly expressed intention and had driven to attack the corporate market. But the recent scandals involving attacks iCloud account of movie stars made their attempts to make a fresh start. In contrast, for the hacker attack Sony Pictures recently accidentally "appreciation" for the BlackBerry, the BlackBerry was the only cure for the staff of this unit uses the storm to attack the network. Obviously if you can own early BlackBerry, Samsung will jump into the market opened up business as rivals are struggling for security problems.
BlackBerry been more than lost
As for BlackBerry, although John Chen and fortifications had a successful year in helping the company "cut losses", new products such as Passport and Classic are appreciated, but dates back to the BlackBerry still quite far. With an objective perspective, they are in a "nothing to lose". Currently, other brands have a certain place, many Chinese manufacturers are breaks to rise, while BB OS 10 has revealed many shortcomings in terms of experience compared to iOS and Android. So if your selling for Samsung, BlackBerry may be more lost.
If the transaction took place, what the fans Strawberry Black biggest worry is probably going to lose their fear BlackBerry, Samsung was "assimilation" and create hybrid products, lack of personality in the design and features. However, this possibility can be very low.
Samsung wise enough to understand the value that the brand is Canada. The product Samsung and BlackBerry are followed very different paths, Samsung is youthful, simple, and BlackBerry, the strange, ancient monsters, but they all have loyal customers different. So Samsung will not bother to create a kind of hybrid and hybrid adventure with this, instead they will develop BlackBerry brand to a new level with the power of communication has proven himself over the years this.
Conclusion
Anyway that's just envision the future of Samsung and BlackBerry business "contingency" above come true.
Samsung is currently planning its own, such as Tizen platform and focus on improving the flow Galaxy A, Galaxy Note. Profit unexpected "negative" after 3 years of continuous growth is what they need to overcome than is considering spending $ 7.5 billion acquisition of BlackBerry for the purpose of attacking new markets. Meanwhile, BlackBerry capital is "stubborn", especially when the development is making a positive sign, John Chen sure will not rush to sell its other businesses.
And if BlackBerry in the same house with Samsung, the most disturbing is probably Google. Manufacturer devices running Android are now the largest foreshadowed a new platform is to avoid dependence on them, such as Tizen. If Samsung focus for BB10 combined with Tizen then maybe share of operating systems as well as mobile services on Google will drop dramatically.
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