Each turn share (share) will increase the ability to identify brand on Facebook because this is one way to help the best natural media.Each post as received many comments and shared views as expressed degree of influence and prestige of the brand, helping increase customer confidence.
So how to increase business share - the highest level of interaction on Facebook? Here are a few tips.
1. Priority display on mobile devices
Over 70% of users use mobile access to Facebook, which means you have to optimize the article content on a mobile device when the post or run ads.
More specifically, make sure that the link in the article to be viewed easily on mobile. "Make sure the size and capacity of the image in the post is suitable for mobile," said Laura Nathan Garner - director of media programs at MD Anderson Center in Houston.
More view:
"Headlines and teasers should be shortened before sharing links." grandfather. Narration of each article should be brief, but must cover article content and stimulate readers to see more posts.
2. Note to interact articles large amount of new matter is "publish"
"Before running advertisements for posts, check that the attention of the audience for it or not." Nathan-Garner said. "Readers will then curious about that article than if it had been many people like, comment, ...". Will be wasted if your ad budget to the article no interaction from readers before running ads.
"Not one is your favorite article, the reader will accept it, and vice versa, will be the case, the article that you think can not afford to" hot "to receive special attention." The maketer not obtain personal opinion and reasoning to impose the opinion of consumers.
3. Other factors apart from the content
To get large shares that, in addition to content, the need to pay attention to smaller details such as:
- Perseverance: posting status at least 4 times / week to maintain the image in the minds of customers.
- The right time: the time of posting the most appropriate will depend on the business object that you want to navigate to.
- The eye-catching: besides the updates by text, you can use more eye-catching images and video, to attract the attention of readers.
- Briefly: to post the content concise, not too cumbersome, highlighting the main content of the post.
- Compatibility: for people to know who you are, the content posted to fit, do not ramble to aspects or sectors.
- Voice brand: they are "fans" of you, they love what you do. So what you regular updates on the fanpage is to build their own brands.
- Call to action: you can call the "fans" to share with the consequent benefits.
- The value of content: before share content on Facebook, ask yourself think customers will receive any value from the content.
- As of entertainment: the entertaining article was reasonable mix will help you convey the message to the readers easier.
- As current events will bring new facts and relevant to readers.
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