Earlier last week the news that, iPhone sales SE gloomy and people indifferent to this product. But last week, Apple has not enough supply of this product to the market. The reason is that demand is too large buyers.
It's amazing when things change very quickly in the industry today. At first it was reported last week that sales of the iPhone SE pretty bleak and people indifferent to this product. That information comes from a number of sources, including the Ming-Chi analyst Kuo Companies KGI Securities-tracking expert information Apple, who are considered experts predict that as god of communication relating to Apple.
But last week, the situation has completely reversed. Unexpectedly, iPhone 16GB SE is listed on Apple's online store, will be late about 1 week until we shipped. 64GB model will be delayed nearly 2 weeks before release and then, buyers have to pay $ 10 for a delivery date.
Some people complain that they do not see on the shelves in the iPhone SE of telecommunications network provider and can not buy this product.
Today 8/4 analyst Amit Daryanani of RBC Capital Markets has sent a notice to customers that the new Apple iPhone 4 inches are scarce and difficult to afford. Because this phone demand is outstripping supply Apple. Daryanani expected, 15 million iPhones will be sold this year, bringing the total number of iPhone 4 inches sold in 2016 to 40 million units of Apple. Analysts say Apple will achieve 35% profit on each iPhone SE sold, less than about 10% compared to the profits that the company earns on every iPhone and iPhone 5s 6s.
The average selling price for an iPhone SE $ 450 (16GB model priced at $ 399, the price is $ 499 model 64), Daryanani see, this phone will give Apple $ 6.8 billion revenues in 2016, up add 23 cents / share. With 5.55 billion shares, the profit from the iPhone gives Apple shares calculated at about 1.28 billion dollars. This number is not bad for a phone line that analysts again abandon them only 4 days ago.
Not bad for a phone that analysts had been brought up on only four days ago.
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