As you know always update the new google algorithm, this algorithm always toward the user, each update is that there are major changes in the rankings of google. Therefore, the webmatter must always interested in this change to avoid google penalty.
Google has hundreds of elements in Web page ranking algorithm. The search engine algorithms are considered top priority by two main reasons:
- They do not want competitors to know what they are doing.
- They do not want the webmaster or spammer apply an abuse seo tricks to have good ranking.
When employing the services of an SEO firm, it is important that you at least know the basics of SEO so that you can also work with the company to make the results even better.
There are loads of things that you need to be doing within an SEO campaign, but there are also some things that you REALLY must avoid and we take a look at some of these below with our top ten things to avoid when running an SEO campaign.
1. Depending on the keywords in the Meta keywords tag.
This is the first taboo simple reason because the search was not based on Meta tags to determine the content of Web pages. Instead, the search engine will analyze the content is displayed for the user to identify and classify content, regulation ranking for pages. The text invisible to the user, such as Meta keywords, have no significance from a few years back because they are spammers overuse. However, some search engines still use meta s with very low weights. So you put into this Meta tag keywords main, then forget it.
Meta Title Tag – provides information for users, is one of the most important tricks of doing seo. It helps you to dramatically improve your page rank.
Meta Description Tag – to help summarize the content of the page. It does not directly help you improve page rank, but it helps build google snippets associated with the content of the search results page. Meanwhile Yahoo to use the description tag in the page search results in some cases. This increases the click rate of CRT. And invisible, Meta Description tag also participate indirectly in the increased quality and increase the ranking of your website.
2. Keywords stuffing in the hidden text.
you should not abuse the keyword stuffing no hidden text.In the google algorithm update.
Occupying second place because it will make your website penalized, banned or deleted from the index list. Inserting keywords with very small font, the font color to the background or get out of the browser window, or even using HTML CSS techniques seo is also taboo. The algorithm of google was pretty perfect in the discovery of this seo techniques. And the punishment is inevitable especially when the anti-spam is becoming a major concern of many search engines (Google, Yahoo).
3. Buy and sell backlinks.
when you buy backlinks are links to your website is not natural links, your site will not be good for the long term.
You should find the site that has topics related to your site that puts links or contact the site owners that suggested text link exchange, link here is natural.
Buy and sell backlinks,This is one of the ways that popular and widely used by those who do SEO and Webmaster. The problem is, the exchange of links to the URL wrong nature “natural” and it will make the search results are not exact with the user’s query (Remember that the Web page ranking also depends depending on the external URL pointing to the page). And the search engines, especially Google, in an effort to improve the usability of search results for users, will find ways to combat buy/sell backlinks and a high priority to this work.
So you need use the time and money more reasonable. Instead of buying backlinks,
You look for valuable links, relevant to the topic of the page to provide useful information for users. And build a rich Web site or the information useful tool, you will get the “natural” user. to retain old user and bring in new traffic. This is ways to make sure and lasting.
4. Loss PageRank ranking.
Some people Seo make mistakes is the web site links to sites outside the PageRank of the page that will be “split” and “loss” to other sites. But the world has changed. PageRank is only a conventional index for ranking Web pages only.
So you set up to strengthen the link to the page content similarities, to enhance the reliability of this information on your Web page.
5. Join the exchange system links.
Is a pretty old job but not effective. Search engines want links to keep the essence “natural”, citing the need to provide information, tools. Meanwhile, the exchange of links to be a trade-and they are very easy to detect.
Do not waste time involved to swap links to build systems that link your website. However, link building is very important if the Web page in the link diagrams are useful for the user. Let’s build a link to the page with the same topics and useful for users. And of course even better if the Web page with the subject link to your Website without necessarily linking back.
6. Duplicate Content.
The problem with dual content is google always want to bring people looking for a wide choice of content, for that google just pick out a single page of the duplicate content. Therefore duplicate content will waste time of search engines and a waste of bandwidth your Web server. And sometimes the results are displayed on the search page is not the version of the content that you want users to access.
What should you do to avoid duplicate content?
results to be ranked high on google, you should create your own articles, avoid copying other people's posts, then your new website has the second highest position in google rankings.
7. Use Session IDs in URLs.
The google indexing Web sites is continuous. Googlebot frequency depends on Web page ranking and level of site updates. Have a web site that high ranking need the long persisting . Also, google and other search engines are always interested in static Web pages. The parameter appears the end of the URL to be search engine considered as a component of the URL.
If your dynamic website contains parameters Session ID,it is more likely that spiders will fall into infinite loop when indexing your site,when to visit they will assign a Session ID new and GoogleBot will see this as a new post . With Session ID, you will create duplicate content.And google will take longer indexed useless threads, while you to consuming more bandwidth. Session ID will reduce your page ranking.
Although Google’s algorithm has significantly improved in handling the session ID, but you should use cookie instead of using the URL parameter. Remember that only 2% of users do not use cookies.
You also try to create friendly URLs (keywords in the URL) using mod_rewriteURL and htacess.
8. Website with Flash.
flash web site will make you run slower, become unfriendly to the google search engine.
In terms of art, a Web site entirely in Flash can be very eye-catching, but it sure is hard to rank high on search engines.One of the reasons Google likes websites have more text than Flash.And if you present website very text pages with Flash just stop at providing visual effects.
9. excessive use JavaScript.
javaScript appears to be very effective in Website Design. But the problem is that google will have difficulty to understand source code javascript. Although current and future, google has and will put more effort but If you use very much JavaScript will inefficient for search engines touch with your website.
JavaScript will make your site load slower. To optimize some people seo usually separation own code JavaScript , even in the case of use, you insert the file (include) or use CSS instead of the header or body of the Website. Please help search engines to understand the content of pages and indexing them easily, like, everyone will benefit.
10. Techniques Cloaking.
This is seo techniques “black hat” to show other content for spiders find than users. This is a much old techniques be spammers use in the previous year.
The search engines now detect these scams easily by sending spiders frequently to detection new cloaking . There are many techniques cloaking , You want trick the spiders,you will not list everything within the limits of the post. But sooner or later they will detect. This is a seo tricks “black hat” should be avoided.
In case of detection, relevant Web pages will be banned. So you should not use this technique. Let’s user a other techniques.
Learn how the operation of search engines to help them understand the content of your website. All this issues have one thing in common is that it make website very difficult for search engines to index and to identify Web page content. Hence,you need to building interactive Web sites with search engines to give them unique content.
Fool the search engines is not ways long. Make use of time, energy and money to invest in content, useful tools and participate in other marketing that you can doing if search engines did not exist.
summary.
to be able to rank high on google long you have to take the time to invest in quality content and natural links to your site. Do not overdo on seo techniques, seo is only effective when the right time, right place.
I wish you success.
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